Apps that Delight & Develop

Saturday, September 4, 2010

Do or Die in the App Store or Down the Rabbit Hole:



"Down the Rabbit-Hole" has become a popular term for going on an adventure into the unknown.

We did it! We made it into New and Noteworthy in the app store! Our 15 seconds of fame came and went quicker than we could have imagined. No matter, we are incredibly proud of our accomplishments and consider ourselves a total success!!! We did what we set out to do and our dream of being featured in the app store came true! Along the way, we learned a whole lot more about computers in general, app development, the intricacies of submitting to apple, and the idiosyncrasies of marketing. We rode the elevator up and down and experienced emotions we never knew existed. (Watch this video from our first blog entry, the double rainbow phenomena, now has had 13,482,184 views.) http://bit.ly/75ieRc

We also learned about revenue. After doing a bit of math and some serious research, we learned that it may take us 51 years to make our initial investment back! After a long walk/talk on the beach, we're thinking we won't be developing any new apps for awhile. Please check out this amusing (BUT TRUE!) comic about the price of apps.
http://theoatmeal.com/blog/apps


That's not to say that we are not sticking to the mobile education concept, just entering it through another door. And please let me clarify that we did NOT enter into the app development business solely to make money. We are teachers that have an expertise in early childhood education and a passion to share what we consider some of the best practices. Remember, as many app developers and hosts of app review sites, we also have other jobs.


So here is a bit of the research. Please read through it thoroughly, if you really want the whole picture. http://bit.ly/awD9h0 If you are tired or lazy, just read this excerpt:

The purpose of this blog article is to examine the economics - and hopefully help guide potential developers and investors - into seeing where is the real opportunity (if any) and where are the dangerous pitfalls. If it is, as I have been claiming now for many months, that the App Store hysteria is developing into a tech bubble, and that most developers will never recover their costs, then the sooner you the reader can understand this, the sooner you can make the needed moves to minimize your losses (or to avoid future and futile attempts to enter this area). I am confident in the long run there will be a vibrant and reasonable-sized market opportunity. but today all numbers scream the opposite. The math simply does not add up. By Chris Glode

It may be Labor Day Weekend, which has the connotation of a weekend off, and Earl didn't touch our pristine location. The weather is gorgeous, but we're off to work. Not on apps, right now, but on something else. Down the rabbit hole we go....

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